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The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns, by Ian Dodson
Free Download The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns, by Ian Dodson
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From the Inside Flap
If organizations and marketing professionals are to thrive in today's increasingly competitive world, they must develop and maintain their business operations and customer engagement in a constantly evolving digital environment. Written by Ian Dodson of the acclaimed Digital Marketing Institute, The Art of Digital Marketing offers an indispensible resource for tapping into the power of digital marketing. The text reflects the industry's best practices, current trends, and innovative insights that help to cultivate a competitive edge within an in-demand industry. The Art of Digital Marketing corresponds with the Digital Marketing Institute's certification program and can be used by anyone who wants to access the fundamentals of digital marketing. Designed to make learning simple, accessible, and convenient, The Art of Digital Marketing is an all-inclusive introductory handbook to the essential approaches, key concepts, and skills needed for kick-starting a digital marketing career. The guiding principle behind the text's innovative digital marketing philosophy can best be summed up as "Start with the customer and work backwards." The impact and effectiveness of any digital marketing campaign is only as good as the extent to which it takes into account and bases its activities on an empowered digital consumer. The Art of Digital Marketing outlines a proven marketing framework and shows how it can be implemented and managed effectively to reach the empowered consumer. The digital marketing framework is based on a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. INITIATE: A digital campaign is only as strong as the time spent interacting with the customer to find out what they want, where they are online, and how they like to be engaged with. ITERATE: Unlike traditional marketing models which rely on a front loading of investment and resources, digital marketing is an iterative, ongoing, always improving process based on customer interactions and outcomes. INTEGRATE: The third and crucial step in the process is about how it is crucial to integrate digital activities across various channels and also the means by which they are integrated with traditional marketing channels. The Art of Digital Marketing is a key resource for empowering professionals with the digital skills and knowledge needed to take control of their career and maximizing their potential.
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From the Back Cover
THE COMPREHENSIVE GUIDE TO UNLOCKING THE ESSENTIAL ELEMENTS OF DIGITAL MARKETING "Vodafone's marketing community has responded well to the DMI offer. In particular the content is relevant and up to date, it's global and the opportunity to gain a recognized certification that complements the existing skill-set is highly attractive." —Mohsin Ghafoor, Vodafone From the Digital Marketing Institute comes a key resource that not only corresponds with the Institute's certification program but will also enlighten and inspire anyone who is interested in accessing the power of digital marketing. The Art of Digital Marketing is designed to be both practical and comprehensive. It contains the key concepts of digital marketing, the best practices of leaders in the field, and offers a review of the most current trends. In addition, the text offers a wealth of action plans and exercises that are designed to develop the skills needed to become effective digital marketers that produce consistent measurable results. Discover why the key to reaching today's empowered customers is to "Start with the customer and work backwards." Digital marketing departs from outdated marketing techniques and The Art of Digital Marketing offers a proven framework that outlines a clear pathway for reaching and retaining empowered consumers. The Art of Digital Marketing shows how to attract customers by talking to your customer through their cellphone, exciting their imagination with Digital Display masterpieces, delving into their psyche through SEO research, and intriguing them with email marketing that speaks to their own particular interests. This essential resource is written for a new breed of marketing professionals who recognize the power of the individual, and who understand and appreciate how digital works to implement customer-centric marketing strategies.
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Product details
Hardcover: 400 pages
Publisher: Wiley; 1 edition (April 18, 2016)
Language: English
ISBN-10: 1119265703
ISBN-13: 978-1119265702
Product Dimensions:
7 x 1.5 x 10.1 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
3.6 out of 5 stars
10 customer reviews
Amazon Best Sellers Rank:
#64,769 in Books (See Top 100 in Books)
I liked this book so much I bought the printed copy. To my disappointment, the hardcover copy I received from Amazon was printed on newsprint-like paper, with gray-scale print and graphics and images. Please see the attached pics. I called the publisher, Wiley, at the number provided in the book and they said the book is not supposed to look like this. They suggested buying directly from Wiley, as someone is providing Amazon with bad copies. If you want to read this book, buy the e-book and take some time to figure out how to buy the properly printed book - either in person at a bookstore, or maybe used version that is properly printed ?
Reads like a text book, we'll be referencing this one for a while. And now for seven more words why
I enjoyed reading most of the book. I wish the content made connections to the the arts/nonprofit industries more often but a lot of the information can be adapted.
The content of the book is interesting, but there are two things about the book that I hate. First, the gray color of the leaves and the illustrations of low quality. Second, the author very often uses jargon and informal words, which make me read the book accompanied by a dictionary.
A great overview of all the different marketing channels, with good insight.
Not all beat up and falling apart. Came in great shape and I am happy with that.
Good
The book is amazing, content information is very fruitfull , but the only issue with the print is the uncolored images, it's a bit challenging.
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